Floricienta
Mexico City
Mexico
While exploring Mercado de Jamaica in Mexico City, a vast 24-hour flower market, I encountered a touching tradition. As teenage boys passed through on their way to school, many paused to purchase yellow flowers. One of the young men explained that on March 21st, it is customary to gift yellow flowers to girlfriends and close friends as a celebration of the arrival of spring.
Initially popularised by the television show Floricienta and later amplified by TikTok, this tradition offers a compelling contrast to dominant media narratives on toxic masculinity. Seeing these young men openly express tenderness was a striking and refreshing reminder of the quiet yet enduring presence of love, care, and tradition in everyday life.
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
Mexico City
Mexico
While exploring Mercado de Jamaica in Mexico City, a vast 24-hour flower market, I encountered a touching tradition. As teenage boys passed through on their way to school, many paused to purchase yellow flowers. One of the young men explained that on March 21st, it is customary to gift yellow flowers to girlfriends and close friends as a celebration of the arrival of spring.
Initially popularised by the television show Floricienta and later amplified by TikTok, this tradition offers a compelling contrast to dominant media narratives on toxic masculinity. Seeing these young men openly express tenderness was a striking and refreshing reminder of the quiet yet enduring presence of love, care, and tradition in everyday life.
